Persuasive Web Design and Its Significance in Conversions

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If we want to sum up all our marketing efforts, design and development activities, and hard work to a single goal, it’s – profit. And it comes from customers, more from loyal clientele than the buy and never come back ones.
Hence, every business, including Joomla web development companies in USA, focus on turning service seekers into permanent customers. Persuasive web design is a proven way to beautifully carry out the hardest part of this transformation journey for you.

A persuasive design helps a wanderer i.e. a first-time visitor to buy something off your website, or contact your staff regarding a service. It catches the customer’s ball (their attention) and throws it in your hand. Now it all depends on your services, the quality of your product, and your supporting staff that how well they handle it.

Facts About Conversion Rates

With keeping millions of online businesses in mind, the average conversion rate is 2.3%. The conversion rate is the percentage of how many visitors actually avail your services. Studies suggest that businesses that opted for persuasive web design, received more than 3% conversions.

How Human Brain Works

Eyes are the most sensitive sense organ of a human body. We possess visuals 50 times faster than text. Moreover, it takes on seconds to comprehend and understand an image in contrast to minutes of time required in reading out a text.

Clarity of Vision

What you want to offer to your clients should be appearing clearly. If you your image or design is simple and clear, then don’t make the text complicated. The text and image content should be simple enough so it conveys a clear message to your audience.

Reflect Your Brand

The design you use should instantly speak up about your brand. For instance, if you are all about fruits, don’t demonstrate sweets in your design. Highlight your brand, your products, your services and the benefits your customers will get with your over your competitors.

The significance of a persuasive web design for your Joomla web development company can’t be avoided. It possesses the power to turn your visits into conversions, and visitors into leads.

You might have noticed that average business website of similar niche, possess similar web design. There’s usually nothing new or exciting to distinguish among them. Hence, having a persuasive copy is nothing like creating another replica of what is already present there. It is about maintaining a balance between simplicity, strategy, and creativity.

Phishing Explained: What is it and what are the Best Ways to Shield?

Everything has its own list of advantages and disadvantages. Nothing is flawless. As the internet has made our lives easier and brought far-flung services and products to our fingers, it has also provided another path to wrongdoers to steal from others without breaking into.

Phishing today is on its all time high. And unless you don’t want to get struck by unwelcoming arrows of hackers dipped with phishing venom, you might want to take preventive measures without further ado.

Renowned Joomla web development companies in USA have recently conducted a nationwide study and found that the initiation point of more than 90% phishing attacks is emails through unknown senders.

The way evil minded scammers used to thug people’s private information, hijack their identity, and swipe their bank account out a half decade ago, has been completely changed. “You have won a Samsung lottery, claim your prize by filling out the following (bank account) information” is no longer the indication of how phishing emails go now.

Scammers have sharpened their weapons and made them stealth, hence, you should repair your shield as well. Here are some of the today’s most undetected phishing schemes hackers use:

  1. Fake Job Offer

Most desperate people are always the most vulnerable ones. Hence, long-term job seekers are often targeted. When someone in a dire need of employment finds a job-offering email, it feels like a pile of fortune.

The email usually contains an application that you would be asked to run in order to apply. As you click on the run button, your PC will get infected.

2. The Angry Customer

These types of fraudulent emails are often created to target businesses instead of an individual. The email would appear like from an angry customer extremely unsatisfied by one of your product and service.

It will contain an invoice file and the sender would ask you to open it to check. The file contains malware. Hence, Joomla web development services should check your customer records before opening such files.

3. Links from a Friend’s Social Media Account

We blindly trust the people we know. And hackers know this phenomenon well. Additionally, they exploit it to the highest level by sending malicious links from your friend’s social media account which they already have hacked. Hence, if a link appears spammy, ask your friend outside of social media if it was from him.

Just a bit of caution along with right knowledge and strategies could staggeringly help you keep your account balance, private information, and identity safe.